Less is more?

As news from the conference start to come about I see more and more reasons I should attend next year. One of the things that caught my eye is the talk that Jason Fried, founder of 37signals, gave at Web 2.0. It's called Less as a competitive advantage: My 10 minutes at Web 2.0 and it brings forward some pretty radical thoughts:

Instead of one-upping, try one-downing. Instead of outdoing, try underdoing. Do less than your competitors to beat them.

As an update, I've recently written about a 37signals product, Ta-da Lists, and have since made a Backpack account to get more features. I am _amazed_ about how much good use I've gotten from it, do check it out.
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